Audience Segmentation, a Celebration!
I am often asked if I prefer SEO over paid advertising and the truth is I don’t lean favorably in either direction. They are like my two children with overlapping similarities but each unique in their own way. I love them both and it would be impossible to pick one over the other. SEO is like the patient and quiet child who keeps to himself while SEM is full of energy and likes to run around the house keeping me on my toes. Search Engine Optimization is a lot like gardening. You spend all this time planting seeds, nurturing the soil, watering it and then one day you see sprouts of green coming to the surface. That moment when you see your hard work finally paying off is so gratifying. SEO is much the same. You research keywords and find a golden opportunity with one in particular that gets a considerable amount of search volume but has minimal competition in the SERPS. You put your heart and soul into a piece of content. You make it interesting and unique and strategically insert keywords in all the right places. Then you put it out there.. in the vast wonderland of the world wide web. You check in on it periodically to see how it’s faring out there on its own. You gradually see it picking up its own organic links and then that day comes when that piece of content that you worked so hard on makes its way to page one of Google. That feeling of accomplishment can be a pretty amazing thing and it gets even better when that page monopolizes the top of the SERPS for years to come. SEO is really the gift that keeps on giving! …
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