I audit Google Ads accounts regularly. Businesses (or other marketers) want to know why their Google Ads campaigns are tanking.  More often than not, I […]

Social Media is an essential tool that can either be harnessed or misused.  Often times, businesses see the accumulation of likes or followers as the […]

Google announced yesterday that they were “decluttering” the SERPS by not duplicating a featured snippet domain in the organic results.  No doubt many SEO’s all […]

I am often asked if I prefer SEO over paid advertising and the truth is I don’t lean favorably in either direction.   They are like […]