If you have managed Google Ads for any real length of time, you have watched the platform change underneath you so gradually that it is […]

Let’s start with the thing nobody at Google will ever say out loud on one of those “growth opportunity” calls: Google is a sales organization. […]

If you’ve managed Google Ads professionally for any length of time, you know the email. It shows up from a rep you’ve never met, all […]

I audit Google Ads accounts regularly. Businesses (or other marketers) want to know why their Google Ads campaigns are tanking.  More often than not, I […]